Scaling a foodtech DTC brand from MVP to profitability

Kencko, a foodtech DTC brand, needed to scale from MVP to a profitable e-commerce operation.

Kencko
MVP→Profit
scaling journey
Headless
commerce architecture
Personalized
product recommendations

The challenge

Kencko, a foodtech DTC brand, needed to scale from MVP to a profitable e-commerce operation. Their initial platform couldn't handle subscription management, inventory, or the analytics needed to optimize customer lifetime value.

The solution

We rebuilt the e-commerce platform with subscription management, inventory tracking, and a customer analytics layer. A headless commerce architecture gave the marketing team flexibility to iterate on storefronts. We also built a recommendation engine that personalizes product bundles.

The impact

Kencko scaled from MVP to profitability with a platform that supports their subscription model and gives the team the data they need to optimize. The recommendation engine increased average order value significantly.

Technologies used

Next.jsShopifyAWSPostgreSQL

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