Unifying fan data across 50+ sports organizations into a single platform
Datatalks needed a customer data platform that could unify fan data across 50+ sports organizations, each with different data sources, formats, and systems.
The challenge
Datatalks needed a customer data platform that could unify fan data across 50+ sports organizations, each with different data sources, formats, and systems. The goal was a single platform for fan engagement analytics.
The solution
We built a data platform that ingests fan data from multiple sources (ticketing, merchandise, digital, social), unifies it into a single fan profile, and provides analytics for engagement and marketing. The platform handles the scale of 50+ organizations.
The impact
The platform unified fan data across 50+ sports organizations, enabling cross-channel fan engagement analytics that wasn't possible before.
Technologies used
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